The biNu App Publishing Platform is designed to develop native smartphone apps that access web based content with extreme data efficiency. This substantially reduces mobile data costs as well as improves speed of response time.
The publishing platform is designed to build mobile apps that access dynamic publishing style content, for example apps for news, sports scores, magazines, information services, user generated content, discussion forums etc.
Compared with typical smartphone apps that access web-based content or mobile websites, you can expect biNu-powered apps to:
- use 10x less mobile data, and
- have up to 10x faster response times.
In addition, the platform provides the option to zero-rate / reverse bill end-user mobile data costs in certain markets, i.e. allow publishers the choice to make apps free of data cost for end-users by funding the aggregate telco data usage incurred by end-users of an app.
Making apps data free for price sensitive end-users in emerging markets drives higher user engagement as well as viral growth. And because apps delivered using the biNu platform are so data efficient the cost of paying for data becomes commercially sustainable.
This website provides an overview for developers on the design and features of the platform as well as an overview of application development.