ENGAGE THE MOBILE MASS MARKET AT SCALE

Unaffordable mobile data costs in emerging markets act as a major barrier for most people to spend more time engaged with the great content available online today.

Publishers and advertisers are achieving only a fraction of the mobile audience engagement they desire.

Read more about data affordability in emerging markets

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DELIVER MOBILE CONTENT USING 90% LESS DATA

We transcend the ‘data cost barrier’ by obsessively focusing on data bandwidth efficiency at every level of mobile content delivery.

Using the biNu App Publishing Platform, we help our customers build ‘data lite’ versions of their current app or mobile content offering so they can reach and engage a liberated mass market, at scale, for the very first time.

Not only is it easy and cost-effective to develop a smartphone app but most importantly, a biNu-powered app typically uses between 75% to 98% less mobile data compared to other apps and mobile websites.

FREE DATA = 10X HIGHER USER ENGAGEMENT

Completely removing the data cost barrier by zero-rating your app can lead to viral exponential viral growth and orders of magnitude higher engagement with end-users.

With biNu you can now zero-rate your app through our sponsored data (reverse billed) agreements with Mobile Network Operators in a growing list of country markets.

Because biNu-powered apps are so incredibly ‘data lite’, data costs are marginal compared to the value of higher audience engagement

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