ENGAGE THE MOBILE MASS MARKET AT SCALE

Unaffordable mobile data costs in emerging markets act as a major barrier. They stop most people spending more time engaged with great content online.

For publishers and advertisers, this means you can achieve only a fraction of the mobile audience engagement you desire.

Low mobile data costs

Read more about data affordability in emerging markets

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DELIVER MOBILE CONTENT USING 90% LESS DATA

We transcend the ‘data cost barrier’ by obsessively focusing on data bandwidth efficiency at every level of mobile content delivery.

Using the biNu App Publishing Platform, we help our customers build ‘data lite’ versions of their current app or mobile content offering. This allows them to reach and engage a liberated mass market, at scale, for the very first time.

A biNu-powered app typically uses between 75% to 98% less mobile data compared to other apps and mobile websites.They’re also easy and cost-effective to develop too.

FREE DATA = 10X HIGHER USER ENGAGEMENT

Zero-rating your app and completely removing the data cost barrier can lead to viral growth. Plus, higher engagement with end-users.

With biNu you can now zero-rate your app. We have sponsored data (reverse billed) agreements with Mobile Network Operators in a growing list of country markets.

Because biNu-powered apps are so incredibly ‘data lite’, data costs are marginal compared to the value of higher audience engagement.

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