Mobile Market Research

Target and engage with millions of consumers on mobile devices in developing markets. Capture responses quickly and easily using our mobile technology and survey platform.

World Map
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Survey

Reduce fieldwork time and cost by accessing emerging market consumers on their mobile phones.


  • Reach over 2m monthly active mobile users in emerging markets of Africa, Asia and Latin America.
  • Large and growing Mobile Consumer Research Panels in 20 emerging market countries.
  • Extensive river sample of mobile consumers in 90+ countries.
  • Comprehensive security and fraud systems to guarantee real people and real insights.
  • Target by age, gender, location, relationship status and education level.
  • Reward panel members with direct mobile airtime integrations in 120+ countries.

Diaries

Many thousands of biNu users present a unique opportunity to engage with them on a regular basis via their mobile phones.


  • Recruit from a pool of over 2m monthly active mobile users in emerging markets of Africa, Asia and Latin America
  • Target by age, gender, location, relationship status and education level.
  • Notify and invite recruits to regular mobile diary surveys over a period of time to track their insights or behaviour.
  • Comprehensive security and fraud systems to guarantee real people and real insights.
  • Reward recruits with direct mobile airtime integrations in 120+ countries.

Polls

Single question mobile surveys on biNu can provide you with meaningful results in hours`, using powerful full page interstitial notifications with instant response.


  • Gather immediate responses from over 2m monthly active mobile users in 200+ countries.
  • Collect meaningful results in less than 24 hours, particularly from emerging markets of Africa, Asia and Latin America.
  • Target by age, gender and location.
  • Chart and report on results in real time.
  • Incredible value for money from only $0.10 per response.

Qualitative

Interactive mobile social and messaging features as well as rich media capabilities set biNu apart from other mobile solutions in emerging markets, allowing for easy and rapid mobile qualitative research.


  • Recruit suitable panellists from over 2m monthly active mobile users in 200+ countries, particularly from emerging markets of Africa, Asia and Latin America.
  • Invite recruits to a mobile qualitative study group.
  • Post questions, images, audio or video and elicit real time or offline responses from recruits.
  • Send notifications and communicate directly with individuals or the group.
  • Download / export results after study is complete.

Optimised consumer experience of biNu surveys on a basic feature phone.

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Register an account on our survey management platform create your first survey today.